Shae Laufenberg
Hi, I'm Shae Laufenberg, an Industrial designer from Iowa with a passion for making things better through purposeful, user-focused design. I enjoy solving real problems by creating practical, well-thought-out solutions that improve everyday experiences. I especially enjoy designing tools, systems, and products that support people in meaningful ways.
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I’m driven by continuous improvement and thrive in collaborative environments where ideas can grow into real, impactful products. My background includes work in both industrial and graphic design, which gives me a strong foundation in visual communication, prototyping, and cross-functional teamwork.​
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Outside of design, I enjoy hands-on projects, being outdoors, and learning new skills that help me grow both personally and professionally.
Experience
2025
Competitive Edge
Responsible for creating and preparing a wide range of print and digital graphic designs such as logos and promotional materials while ensuring accuracy, brand consistency, and timely delivery to support clients’ goals and production needs.
2024–2025
Vermeer - Ames
Design new visual content to support company growth and development and collaborate cross-functionally to develop and improve products and systems through prototyping and user testing often working with legal and customer insight teams.
2024
Vermeer - Pella
Reviewed and audited owner’s and maintenance manuals to ensure clarity, consistency, and compliance of safety messaging; documented, evaluated content accuracy, and developed spreadsheets for data tracking.
Technical Communication Specialist
Industrial Design Contractor
Graphic Designer
Education
2021-2025
Iowa State University
Completed a comprehensive, hands-on Industrial Design program focused on human-centered design, product development, and design thinking.
Gained experience in CAD modeling, prototyping, user research, and visual communication.
Built strong skills in Adobe Creative Suite, SolidWorks, KeyShot, and physical fabrication methods.
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Graduated with Honors: Magna Cum Laude