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UX/UI

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Research Repository

Project Type: UX/UI Design

The purpose of the research repository was to create a centralized, easily accessible database for Vermeer’s employees. Designed in collaboration with the "Voice of Customer" team, the platform serves as a hub for organizing and sharing research findings—such as interview summaries, survey data, and user feedback—across departments.

By consolidating information into a single, well-structured website, the repository makes it easier for teams company-wide to view, reference, and apply customer insights to their work. The final design supports collaboration, transparency, and informed decision-making across the organization.

Industrial Design Site

Project Type: UX/UI Design

As part of Vermeer’s growing Industrial Design group, I helped create a dedicated website to showcase the team’s impact within the company and communicate the value of design in our products.

 

I collaborated with UX Designers, Machine Designers, and the Voice of Customer Team to develop the site’s content and structure to clearly present how our group integrates customer feedback, advanced AI tools, and design thinking into the product development process.

 

This internal site aimed to help others within the company understand how functional principles translate directly into Vermeer’s machinery.

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Simono

Project Type: UX/UI Design

This project challenged us to explore how a digital product could enhance the experience of a physical space on campus.

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The final design is an app that brings new life to The Simon Estes Music Hall - a creative space that felt underutilized and lacked energy, designed with a user-friendly interface, the app encourages interaction, fosters community, and reflects the vibrant personalities of those who use the space.

Shae Laufenberg Portfolio

©2025 by Shae Laufenberg with Wix.com

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