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Twisted Tea

To keep production costs low, the client requested that the T-shirt design use only two imprint colors: white and gold. Instead of viewing this as a limitation, I approached it as a creative challenge.

 

By thoughtfully using the blue fabric of the shirt as an active part of the design, I treated it as a third color element. This technique added dimension and contrast, allowing the artwork to feel more detailed and dynamic while still meeting the two-color printing requirement. Using the blue shirt itself as part of the artwork added depth and visual interest without any extra printing cost.

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This design uses bold, block lettering with strong color blocking in white and gold to create a striking, high-impact look. The Twisted Tea can is included as a small accent, keeping the focus on the clear, confident message while maintaining brand presence.

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This design features a circular sunburst with the slogan wrapped inside, creating a compact and energetic composition. The Twisted Tea can is placed at the bottom, balancing the design and reinforcing brand identity in a fun, approachable way.

This project was a great exercise in balancing creative expression with practical constraints, like the two-color printing limit. It pushed me to think strategically about how to use the shirt’s color as part of the design, resulting in bold, eye-catching visuals that still stayed cost-effective.

Shae Laufenberg Portfolio

©2025 by Shae Laufenberg with Wix.com

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